Coming mid-2025:
The Failure Advantage
Why Setbacks Are Your Secret Weapon for Success
Forget everything you think you know about failure. The most successful people don't avoid failure—they transform it into their greatest competitive edge.
Are you an anxious achiever who appears successful on the outside but feels something is missing? Do you find yourself constantly second-guessing decisions or avoiding risks that could lead to greater success? Does perfectionism keep you from taking chances that could lead to breakthroughs? If failures—both real and imagined—are limiting your potential, you're not alone.
In The Failure Advantage, I reveal how our cultural obsession with success has created a destructive relationship with failure that stifles growth, innovation, and fulfilment. Drawing from science, real-world case studies, and my own journey through numerous professional setbacks, I offer a revolutionary framework for transforming how you experience and respond to failures.
This practical guide will show you how to:
Break free from fear-based thinking that paralyzes decision-making
Extract valuable feedback from every failure to accelerate your growth
Build momentum through imperfect action rather than waiting for perfect conditions
Create environments where calculated risk-taking flourishes
From Reid Hoffman launching an "embarrassing" version of LinkedIn to the Sydney Opera House's near-catastrophic construction challenges, I’ll illustrate how reframing your relationship with failure doesn't just reduce anxiety—it unlocks levels of performance, creativity, and satisfaction that remain inaccessible to those trapped in traditional success-oriented thinking.
Whether you're leading an organisation, building a career, or pursuing personal goals, The Failure Advantage provides the mindset shifts and practical tools to transform setbacks into your most powerful catalyst for growth.